About Virtus One
Virtus One is a strategic advisory and leadership practice focused on helping leaders and organisations make better decisions, build enduring value, and create impact that lasts.
We work at the intersection of leadership integrity, disciplined judgement, and sustainable outcomes—supporting founders, boards, executives, and investors navigating growth, transformation, and complexity.
Our belief is simple: when the individual is aligned, the organisation performs—and the impact endures.
Our Philosophy: One You. One Mind. One Impact.
One You – Leadership Integrity
We start with the you, the individual. Effective leadership begins with self-awareness, values alignment, and personal credibility. We help leaders clarify who they are, what they stand for, and how they show up—especially under pressure.
One Mind – Disciplined Judgement
Strong organisations are built on sound judgement. We support clearer thinking, better strategic choices, and more confident decision-making—cutting through noise, bias, and complexity to focus on what truly matters.
One Impact – Enduring Value
Impact is not short-term performance alone. We help organisations design strategies, operating models, and investments that deliver sustainable commercial results, resilient cultures, and positive long-term outcomes for stakeholders.
What We Do
Virtus One provides board-level advisory, management consultancy, and leadership coaching, with a focus on situations where judgement, credibility, and execution really matter.
Our work typically includes:
- Board and executive advisory
- Strategy, commercial and organisational transformation
- Leadership development and coaching
- Governance, decision-making, and effectiveness reviews
- Growth, scale-up and transition support
- Sustainability-led value creation and impact strategy
We combine hands-on leadership experience with rigorous thinking, commercial realism, and an independent, trusted perspective.
Who We Serve & work with
- Founders and owner-leaders
- Boards and Non-Executive Directors
- CEOs and executive teams
- Investors and growth-stage businesses
- Public and private sector organisations
Our clients are typically navigating change, growth, or increased complexity—and want thoughtful challenge, clarity, and trusted support rather than generic advice.
Founder and Principal
Simon Robinson is the Founder & Principal of Virtus One Ltd. Simon has held senior executive and board roles, including CEO and Managing Director positions, with experience across the retail, leisure, and investment sectors. His work has typically focused on organisations navigating growth, change, and increased complexity.
Simon combines practical commercial experience with leadership coaching, working alongside founders, boards, and executives to support clear thinking, sound strategic judgement, and values-led decision-making. He brings perspective, constructive challenge, and steady support at moments that matter.
Why We Created Virtus One
Virtus One was created to move beyond short-term fixes, formulaic consulting, and surface-level leadership development. We exist to help leaders and organisations:
- Think more clearly
- Decide more wisely
- Lead with integrity
- Build value that endures
We create a space for deep reflection, challenge, and support—so you can reconnect with what matters, lead with impact, and unlock your full potential. Grow the One that matters. One You. One Mind. One Impact.
Virtus One | Leadership Advisory & Board Support | Stamford & London
Leadership advisory and coaching based in Stamford, Cambridgeshire. Virtus One works with founders, boards, and executives across London, the UK, and internationally.
You Already Have What It Takes — Sometimes You Just Need the Right Support To Bring It Forward.
We help individuals and businesses grow from the inside out, with coaching, clarity, and strategic insight.
Your Journey Starts Here!
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